HBC has received the first bioactive peptide orders from US-based organic health supplement firm Garden of Life. The Nestle owned company intends to launch new ProGo® consumer protein products that will be available online and for the North American markets in the fall of 2021.
ProGo® is the first and only non-iron containing product in the US market to support healthy levels of ferritin and hemoglobin for the prevention of iron deficiency anemia, one of six structure function claims acknowledged by the FDA last year and one of the four approved Qualified Health Claims by Health Canada.
– To be acknowledged by one of the best and premium consumer product brands in North America is a wonderful endorsement for HBC. HBC has made major investments in both manufacturing and scientific research and development in past few years. We are proud to be recognised by such a high-profile brand, and thus have our sustainability story reach a new consumer audience, says CEO of HBC, Roger Hoseth
As part of their launch, Garden of Life will also be co-branding the HBC ProGo® logo on their packaging, to ensure consumer traceability and full transparency of the supply chain.
Furthermore, HBCs raw material was granted approval by the Non-GMO Project to supply Garden of Life, making the product even more unique in the marketplace.